How College Students Can Use Social Media to Network, Find Opportunities, and Build a Personal Brand

Social media isn’t just for the vibes — it’s a powerful tool for networking, discovering opportunities, and positioning yourself as a top-tier student and professional. If you’re wondering how people seem to land the coolest internships and programs you’ve never heard of, chances are, they’re leveraging social media in ways you haven’t considered yet.

Here’s how to make social media work for you:

1. Discover Opportunities by Researching Aspirational People

When you come across someone on Instagram, TikTok, or LinkedIn who inspires you—whether it’s their career path, field of study, or achievements—take the time to research them.

• Check Their LinkedIn: See what internships and programs they’ve done, and add those opportunities to your list for future reference.

• Follow and Learn: Pay attention to their journey and accomplishments to gain insights into what’s possible for you.

2. Don’t Just Follow—Reach Out!

Building connections on social media doesn’t stop at hitting “follow.” 

Slide Into Their DMs: Send a thoughtful message complimenting their work or achievements. Being genuine goes a long way!

• Ask for Advice or Feedback: If they’ve participated in a program or internship you’re interested in, don’t hesitate to request tips or feedback on your essays or applications.

Remember, networking is about building authentic connections. When the time comes to ask for a favor—like a referral or recommendation—people are more likely to help if they see you’ve been supportive and engaged.

3. Build Your Brand

If you want to stand out as an elite student or professional, think of yourself as a brand. Your social media profiles should reflect your interests, accomplishments, and career goals.

• LinkedIn: Post regularly about your achievements, share articles, and engage with others in your field.

• Professional Instagram: Consider creating a separate account focused on your academic or career journey—or professionalizing your personal account.

4. Be Smart About Privacy

If you don’t want to professionalize your social media, that’s fine—just make sure to keep personal accounts private. A simple rule of thumb: don’t post anything you wouldn’t want a potential employer to see. I fear I talk a lot of stuff and don’t really code switch on my Instagram (stories mostly), so I often go on and off private mode when I know I have something coming up. I’m just keeping it a buck, do as I say not as I do!

5. Social Media Has Changed the Game

Social media is revolutionizing the way we network and find opportunities. Opportunities that were once found through campus career centers are now being shared through word of mouth—and social media. Some of my best connections, including close friendships, started from a simple DM asking for professional advice.

Your network is your greatest resource, and social media allows you to expand it far beyond the people you meet in real life. Use these tools to your advantage, and you’ll be amazed at the doors they can open.